EQ-Life :: In-Store Video Presentation
Talk about a paradigm shift. Best Buy, the electronics giant, recently launched EQ Life, a store that sells hairstyling, massages and nutriceuticals (and some techno-gadgets, natch).
To convey the store's "health, wellness and technology" concept, we worked with veteran producer Susan Wagner to create a dreamy, high-definition videoscape that loops on the store's many plasma displays. Contemplative, yet energizing imagery fills the screen. Meanwhile, an atonal sound track draws shoppers' attention (without competing with the hip in-store music). The piece helps reinforce the concept store's high-end branding.
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