REGAL CINEMEDIA :: Visual and Motion Identity

Say goodbye to those cheesy "do not litter" spots at the movie theater. The folks at Regal CineMedia (the marketing arm of Regal Cinema, the largest movie theater chain in the U.S.) have introduced "The 2wenty," a 20-minute assemblage of entertainment and entertaining ads that play before every movie. To help give the experience an identity, Polymer Studios developed a visual and motion identity for the venue, including "The 2wenty," a superhero mascot who saves bored movie patrons from bad pre-show slide presentations.

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