U.S. BANK :: Internet Banking Flash Tour
There was a time when online banking was the new thing. Not anymore. It’s a utility that’s part of many of our everyday lives. So, how do you make the case for banking online to the last remaining holdouts? U.S. Bank asked Polymer Studios to design a demo for its Internet Banking service. We proposed a Flash-based "tour" that offered human, emotional touch points, including a female narrator with a warm and confident vocal quality, approachable custom music and photo selections that emphasize not the technology, but the quality of life that the technology enables. Technologically, we built the presentation in a modular fashion that allows for quick and low-cost updates, as the application is enhanced over time.
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